Facing the sustainability communication challenge: turning negative information into positive action
I spoke to a university professor of environmental science recently. What he told me was eye opening as much as heart-rending…
Sustainability & Reputation
Communicating Sustainability in a Climate of Mistrust – Top 3 Hints to Get it Right
Mistrust is one of the toughest challenges companies face when communicating their sustainability commitments and progress…
ESG, Sustainability, CSR, and other buzzwords – What should you communicate exactly?
To have your message received, believed, and retained, to see that trust level going up, and stakeholder relationships strengthened, you must master the topic you talk about…
Let’s talk about corporate purpose – Why it matters to your reputation
What could possibly take 50% of the CEOs time today? Well, according to the worldwide management consulting firm, McKinsey & Company, that’s “finding what purpose is”…
Managing Reputation in a Sustainable World
Take a booming world population, impending climate change, growing inequality and pollution, and declining resources. Add to this mix the consumers’ willingness to pay more for sustainable brands…